When Barnes & Noble came to us ten years ago they had a single store
and big plans. Together we reinvented the bookstore, creating a welcoming
environment, inspired by the look of a library and the comfort of a local
pub complete with sofas, tables and for the first time ever an in-store
café. We created large murals of famous authors to communicate the
brand platform: "Celebrating Authors" This positioning has set
the tone for the entire brand and is so successful that after
ten years it's still in place today in over 600 stores. |
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